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Buy Local First Messaging/Branding Survey

Thank you for helping us better understand the effectiveness of Buy Local First's messaging and branding strategies. Below, you will find a selection of outreach materials that we have used for both consumers and business owners. Please click the link to view each item, and then provide your feedback. If you have any questions, please don't hesitate to let us know at info@buylocalcc.com.

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Name *

Business *

E-mail *

What is your impact?

This is an anchor Buy Local First poster/marketing piece. It was developed for broad distribution and display in Buy Local First businesses. View here: http://eccupdates.files.wordpress.com/2010/03/impact-poster.gif *please copy and paste this link into a new window/tab

Please rate the extent to which this message captures the following atributes 1 = does not capture attribute, 5 = completely captures attribute

		1	2	3	4	5
Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:

Rate the effectiveness of this message

	1	2	3	4	5	6	7	8	9	10
Not effective											Very effective

Strengths of this message

Weaknesses of this message

Additional comments

Why Buy Local?

This page on buylocalcc.com is was built to provide the most in depth argument for why Clinton County residents should buy local. http://www.buylocalcc.com/2009/01/why-buy-local.html

Please rate the extent to which this message captures the following atributes 1 = does not capture attribute, 5 = completely captures attribute

		1	2	3	4	5
Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:

Rate the effectiveness of this message at promoting the Buy Local campaign

	1	2	3	4	5	6	7	8	9	10
Not effective											Very effective

Strengths of this message

Weaknesses of this message

Additional comments

For Businesses

As we build the campaign, our outreach to businesses is just as important as our outreach to consumers. The "For Businesses" section of buylocalcc.com invites businesses to get involved. http://www.buylocalcc.com/2009/03/for-businesses.html

Please rate the extent to which this message captures the following atributes 1 = does not capture attribute, 5 = completely captures attribute

		1	2	3	4	5
Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:

Rate the effectiveness of this message at promoting the Buy Local campaign

	1	2	3	4	5	6	7	8	9	10
Not effective											Very effective

Strengths of this message

Weaknesses of this message

Additional comments

Buy Local Close to Home

This experimental poster series was developed for the Chamber Business Expo in early March. It was an experiment in using image focused messaging, instead of text focused messaging. It also sought to draw a connection with the CCVB's "A Great Place to Call Home" campaign.

Please rate the extent to which this message captures the following atributes 1 = does not capture attribute, 5 = completely captures attribute

		1	2	3	4	5
Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:

Rate the effectiveness of this message at promoting the Buy Local campaign

	1	2	3	4	5	6	7	8	9	10
Not effective											Very effective

Strengths of this message

Weaknesses of this message

Additional comments

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