Buy Local First Messaging Survey

Thank you for helping us better understand the effectiveness of Buy Local First's messaging strategies. Below, you will find a selection of outreach materials that we have used for both consumers and business owners. Please view each item, and then provide your feedback. If you have any questions, please don't hesitate to let us know at info@buylocalcc.com.
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What will your impact be?

This is an anchor Buy Local First poster/marketing piece. It was developed for broad distribution and display in Buy Local First businesses.
Click to view full size

Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:


Not effective Very effective




Why Buy Local?

This page on buylocalcc.com is was built to provide the most in depth argument for why Clinton County residents should buy local. 

VIEW HERE


Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:


Not effective Very effective




For Businesses

As we build the campaign, our outreach to businesses is just as important as our outreach to consumers. The "For Businesses" section of buylocalcc.com invites businesses to get involved. 

VIEW HERE


Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:


Not effective Very effective




Buy Local Close to Home

This experimental poster series was developed for the Chamber Business Expo in early March. It was an experiment in using image focused messaging, instead of text focused messaging. It also sought to draw a connection with the CCVB's "A Great Place to Call Home" campaign.

    
Click to view full size
 
Clear:
Informative:
Answers the question "what's in it for me?":
Speaks to our main demographic (women age 36 - 50):
Promotes Buy Local First brand recognition:
Promotes community investment:
Communicates the value of local products:
Promotes relationships with local business owners:
Provides information that helps the consumer buy local:


Not effective Very effective





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    Chris Schock, Clinton County Regional Planning Commission

    Energize Clinton County

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